Episode 126

The Secret Formula to Creating New Habits That Stick

With Dr. BJ Fogg

How many times have you attempted to start working out consistently, eat more veggies, or incorporate something new into your routine, but struggled to make it stick? I think we’ve all been there. Creating new habits that stick can be daunting. However, with Dr. BJ Fogg’s secret formula, creating new and even tiny habits can not only be easy, but enjoyable and rewarding.

On today’s Broken Brain Podcast, I talk to Dr. BJ Fogg about how his upbringing helped shape his interest in pursuing behavior change and influence. We discuss how one of the most crucial aspects of getting a new habit to stick is celebrating yourself, even though it feels awkward at first. We also talk about how to make big changes by first focusing on creating tiny habits.

For more on Dr. BJ Fogg, you can follow him on Instagram @bjfogg, Twitter @bjfogg, and through his website here. To learn more about his book, Tiny Habits, click here.


For more on Dhru Purohit, be sure to follow him on Instagram @dhrupurohit, on Facebook @dhruxpurohit, on Twitter @dhrupurohit, and on YouTube @dhrupurohit. You can also text Dhru at (302) 200-5643.

Interested in joining Dhru’s Broken Brain Podcast Facebook Community? Submit your request to join here.

I hope you enjoyed this conversation as much as I did.
Wishing you health and happiness.
Dhru Purohit

In this Episode, you will learn

  1. Dr. Fogg's story growing up and how his early experiences shaped his views
  2. Where Dr. Fogg gained influence and interest in behavior changes
  3. The first time Dr. Fogg saw his research being used by businesses
  4. How he applied behavior change tactics, the Fogg Behavior Model, to himself
  5. Common misconceptions behind how to create a habit
  6. Three aspects of the Fogg Behavior Model
  7. An example for creating a habit using the Tiny Habit Model
  8. How the process for creating habits and stopping habits is different
  9. How to create new tiny habits
  10. How important celebrating yourself is
  11. How having high expectations can be holding us back and how to make big changes using the Tiny Habits Method
  12. The different approach to stopping a behavior versus starting one


Dhru Purohit

Dhru is the host of the Dhru Purohit Podcast, a top 30 health podcast with over 30 million downloads.

As an entrepreneur, Dhru is also the CEO Dr. Hyman Enterprises, Farmacy and the UltraWellness Center, a functional medicine based clinic that specializes in treating chronic disease through personalized medicine.

Dr. BJ Fogg

Dr. BJ Fogg is a Behavior Scientist at Stanford University and has focused his research on what he calls “persuasive technology”. He’s the founder of the Behavior Design Lab at Stanford University and teaches industry innovators how human behavior really works so they can create products to help people be healthier and happier. He has culminated his life’s work and teaching into his first book, Tiny Habits: The Small Changes That Change Everything, a New York Times best-seller.

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